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Categorising Science communicators: Promoters, Engagers, and Translators

Updated: Apr 6

Discover which suits you best as we break down the barriers between complex scientific concepts and straightforward understanding. Remember, the possibilities are limitless, and you have the freedom to choose how you communicate science.


Science communicators and educators don various hats and use multiple mediums to bridge the gap between complex concepts and simple understanding. From the technically adept to the creatively inclined, science communicators can be categorized into three distinct classes: Promoters, Engagers, and Translators.




Disclaimer: "This is how I would categorize creative science communicators and it's not the textbook version definition. The roles may overlap, and each communicator can choose the mode/medium they want to communicate science."




Promoters: Crafting Static Brilliance


Promoters are the technical wizards who communicate through visually striking mediums such as Graphical/Video abstracts, Infographics, and Illustrations. Their creations are a testament to the power of static visuals, capturing intricate scientific ideas in a snapshot. These communicators possess a mastery of tools like video editing and Adobe Illustrator. The magic lies in their ability to distill complex information into visually appealing and digestible formats. Aspiring promoters must train and develop skill sets in video editing and graphic design.


Engagers: Dynamic Interaction for Deeper Understanding


Engagers thrive on dynamic interaction, utilizing mediums like Gaming and simulations, Experiment Kits and experiential Tours, Discussions, and Podcasts. Unlike promoters, they find their strength in one-on-one interactions, modifying their communication methods based on audience feedback. The key lies in adaptability and a keen understanding of the audience. Aspiring engagers can explore the world of interactive technologies and experiment with various engagement tools to enhance their communication skills.


Translators: Communicating Through Art and Language


Translators are the more experimental and who communicate through diverse forms such as Storytelling and documentary Videos, Poetry, Drama, Dance, Puppeteering, Zines, Drawing, Memes, Cartoons, and Comics. They bring complex concepts to life through the beauty of language and art. Their creations serve as bridges, connecting the scientific world with a broader audience. Aspiring translators can explore the vast landscape of artistic expression, experimenting with storytelling techniques and various art forms to communicate intricate scientific ideas in an accessible manner.


Each category plays a vital role in the science communication ecosystem, and the beauty lies in the diversity of approaches. The lines between these categories may blur, and communicators often find themselves embracing elements from each class. The key takeaway is that there is no one-size-fits-all approach to science communication. The beauty of the field lies in the freedom to choose the mode and medium that resonates most with the communicator and their audience.


So, whether you find yourself drawn to the static brilliance of promoters, the dynamic interaction of engagers, or the artistic expressions of translators, remember that the world of science communication is vast and accommodating. Embrace your strengths, experiment with different mediums, and, most importantly, enjoy the journey of unraveling the wonders of science for the world to see.

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